infomapJAPAN Free Travel Guide. Maps, Sightseeing, Access Guide, Accommodation, Events, Japanese Trends, Gifts

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   Dec 4, 09:00 (JST)
          updated

"infomapJAPAN" Concept

   Visitor Prospect   Visitor Trends   Free Magazine   Publication Target
   Distribution Place   Distribution Method   Becomes Opinion Leaders
   >>Go to Background Page

The prospect in the increasing number of visitors

Annual increase of visitors

According to the Japanese Land Minister�fs sources, the number of visitors to Japan recorded 6.14 million in 2004 which increased by 17.8% from the year prior. 900,000 of those travelers are North Americans. The Japanese government has started to take action in realizing the target of attracting "10 million foreign tourists to visit Japan by the year 2010." To achieve this goal, there are variety of services and events carried out in many cities in Japan. The number of visitors is expected to grow dramatically once these services and events grow in publicity and number.

Visitor Trends

Individual travel(non packaged tour)

According to the result of survey conducted by Mizuho Research Institute released in 2003, more than 70% of visitors stay a maximum of 10 days and 90% of North American tourists travel individually to Japan without joining packaged tours. This allows the bulk of North American tourists to do more of what they please as supposed to being in the confines of a predetermined packaged tour.

Free information magazine for visitors who wants to know more about Japan

infomapJAPAN provide visitors from North America(U.S.A. and Canada) with helpful information. This magazine is published to encourage smart visitor spending during their stay in Japan. You see not only maps in major cities and sightseeing information, but also special feature articles and what's "in" now? so that readers can also enjoy this magazine as a book and to introduce "real" Japan. Since this is a quarterly annual publication, seasonal topics, events and trends will be updated continuously. Thus, both new and returning visitors can always enjoy our publication. With increased visitor satisfaction and vendor sales, this solution offers a win-win situation.

Visitors as a target market

Though the Japanese are used to the local advertising, unaccustomed visitors find it to be exotic and unique.
In Japan, the various messages (ads and publicities) from companies are overflowed through the media of TV, magazines, newspapers and the internet. So even though the locals have developed a "tolerance" for such ads, visitors are often fascinated. Visitors' intrigue with the unfamiliar advertising makes them a high potential target market.

75% of infomapJAPAN's Distribution (the origin of travel)

On the current market, information magazines about Japan published to foreigners are mostly distributed inside Japan. In this case, many visitors to Japan can not obtain those books before their travel. Unlike those publications, 75% of infomapJAPAN is distributed overseas. infomapJAPAN is designed in the way that it is convenient and accessible to visitors so they can have it before they need it most.

Innovative distribution strategy

infomapJAPAN is a free publication given to anyone who made a purchase of a flight ticket to Japan through travel agencies. It is also possible to obtain at business lounges of increasingly more airline companies before their departure. This method of distribution makes infomapJAPAN freely available by before one even travels. Visitors can use infomapJAPAN in planning their vacation, during their vacation and even after their travel. This combination of infomapJAPAN's immediately useful information and availability through innovative distribution makes it the best tourist guide available today.


	Before Travel(North America)
	FREE !!(Distributed at Travel Agencies)
	Visitors who are traveling to Japan can get variety of information and get to know about Japan by obtaining infomapJAPAN or by accessing to www.infomapjapan.com. It is very useful when you plan for the hotel, restaurants, booking reservations, shopping and so on.

	In Japan
	The guide book provides maps of 11 major cities. It also provides clear and detailed information on what to do, where to go, how to get there and a wealth of other useful and practical information. All Information is presented in the most clear and intuitive way in a surprisingly portable package to take along anywhere makes it extremely reliable and practical even when you need information quickly.

	After Travel(North America)
	Visitors will share their experiences and information about Japan with friends and their families. After gaining valuable knowledge and experience visitors become opinion-leaders after their travel, by then, they can dispense useful information, that was once in infomapJAPAN about Japan to people around.